GEO — Generative Engine Optimisation
Your clients' potential customers are asking ChatGPT, Gemini, Claude, and Perplexity which service to use, which agency to hire, which product to buy. Every major SEO tool measures where a site ranks on Google. None of them measure what happens in those AI conversations. Prizvox does.
of searches now start in an AI assistant, not a search engine
of AI-generated answers cite no source. Being cited puts you in rare company.
higher conversion rate from AI referral traffic vs generic organic search
major SEO platforms measuring this today. That gap is what Prizvox fills.
This is not a trend that might reverse. Google itself is moving to AI-first results. ChatGPT has over 200 million weekly users. The agencies that can show clients their AI visibility today, and fix it, are the ones winning the next wave of retainers.
GEO is not a replacement for traditional SEO. It builds on top of it. A site needs solid on-page signals, schema markup, and real authority before AI engines will trust it enough to cite. Prizvox diagnoses both in one run.
Prizvox queries live AI engines and analyses the responses for four things. The exact scoring method is not published, but here is what each signal means in a GEO diagnostic.
Does the brand get mentioned at all? Prizvox builds relevant queries from the client's URL, industry, and any keywords you've tracked, then runs them through live AI engines. No mentions means the AI has nothing to draw from.
Being mentioned is one thing. Being cited as a source is better. A citation means someone reading the AI answer can click through to the site. It also signals to the AI engine that the brand is a trusted reference, not just a name it has encountered.
Which competitors are showing up in queries where the client should be. This is usually the most useful finding in the whole report. Showing a client that their competitor is being recommended by ChatGPT in their category is a conversation that sticks.
Is the brand being recommended, mentioned neutrally, or qualified in some way? "You could try Brand X" is different from "Brand X is the go-to for this." Prizvox records which, so the fix recommendations are targeted.
A strong GEO score means the brand is showing up in most of the relevant AI queries and getting cited as a source in a good number of them. Competitors are getting displaced in those same queries.
A weak GEO score usually means one of a few things: the site lacks schema markup, the brand is not being written about by any authoritative third-party sources, or the page content is too thin for an AI to confidently reference.
"Your Google rankings look healthy. But when we asked ChatGPT and Gemini to recommend businesses in your category, your name did not come up once. We know what is stopping that and we can fix it."